Abstract
This paper studies the changes that social networks have produced in the public presentation of the bodies of politicians, especially in Argentina. For this, two objectives are proposed, of different levels but concomitant. On the one hand, it tries to partially describe the phenomenon and expose its production conditions. For that, we place it in a historical series that allows us to observe its peculiarities. On the other hand, we seek to place it within the framework of a disciplinary dialogue that would improve its conceptualization and the study of its effects. Our theoretical and methodological framework is based on socio-semiotics. From this perspective and its integration with current developments in the field of aesthetics, we propose to analyze and establish a principle of classification of semiotization operations performed by enunciators. The conclusions refer to the enunciative features of the media representation of the body and, from there, new questions are raised about its impact on the field of belief.