Between corporate marketing and Public Policy. The Government of Happiness in Chilean neoliberalism

Abstract

Being closely linked to specific contextual scenarios, the emotions are expressions of deeply internalized aspects of the social universe to which individuals belong. So warn that emotions are culturally shaped. Within these keys of analysis, let’s focus on the links between the emotional plane and contemporary government practices. From coordinated management between business and state action in neoliberal Chile will deploy various techniques of government interested in intervening on the
moods of the population. Thisis what we willsee in the case of government management of emotional expression that is happiness.

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