Abstract
The main motivation of this paper is to explore the emergence of a social phenomenon that, at least, has been consolidating
in the last fourteen years in Latin America in general and Argentina in particular, the compensatory consumption.
The article summarizes a number of inquiries we have done in the cross between a sociology of social
policies and a way to understand the sociology of the body / emotions. The argumentative strategy we have chosen
is the following: a) we stand the conceptual starting point on crossings between social policies and sensitivities, b)
we outline a pattern of consumption and enjoyment connections at present, c) we shown the results of some inquiries
which has been used as the basis of analysis and d) we conceptualize synthetically a notion of compensatory consumption
as a result of this argument. Our essay concludes by proposing the possibility that compensatory consumption
is today perhaps, the "social policy" taken up from and to the market.