Abstract
At the beginning of 1960s, young men and women, singing new rhythms, moving in original
ways, appeared in Argentinian TV and made furor between a public equally young. The cultural
industry found in youth new impetus and an entire market was established around the
new idols; a process in part imported from abroad but with particular characteristics in the
national scene. In this work we intend to recognize the signs of the new young women TV
"astro’s”, “nuevaoleridad"; to study the body "models" that this media produced and analyze
the transformation of the feminine image over the decade. To study the representations of
the female body in a corpus of musical and fiction programs between 1962 and 1969 will enable
us to understand the ways in which television ‐an hegemonic media in early 1960s‐, discussed
and resolved, if it did so, certain social tensions linked to gender differences, beauty
and sexuality.