Abstract
The emotions study has been a neglected subject in the social science field. There have been many reasons for this; feminist criticism notes that it is an issue resulting from patriarchal thinking, which proposes a male superior reasoning based on direct action against a feminist way of seeing the world and a society based on communicative and emotional values. Others note that it is rather due to the Judeo‐Christian morality which promotes control of passions, desires and emotions. The emotional implication as social construction, allows us to account for multiple elements involved on emotional experience, an issue which gets us closer from another point of view, to the feminist subjectivity and to the construction of identities. The purpose of these paper is to analyze through emotional dispositive, emotional regime and emotional capital concepts, the emotional content of messages from two feminist magazines published in Mexico (Violetas del Anáhuac and La Mujer Mexicana), in order to account for socio‐cultural factors within emotional messages which were aimed to be part of women’s identity of a certain social class