Emotions and consumption of the netizens in China’s digital economy

Abstract

Since China has incorporated the digital society, the netizens become a large group that form the social structure. It’s
essential to analyze the situation of their emotions and consumption with the massive use of mobile phone. In this
article, we will analyze 1) Chinese netizen’s daily life with the use of mobile phones as platform; 2) the consumption
emotions in the digital economy and the politics of sensibilities; 3) Some problems and possible trends in the future. In
this way, we notice that the limit between the mobile world and the real world is confusing, due to the incorporation of,
for example, consumer practices in the digital process (Alipay, Wechat, apps ...). The mobile works as a great platform
of sensitivities. Also, we will pay attention to some problems related to emotions and the possible future trend on the
5G society.