The spoliation of the imperfections. The effect of advertising and a culture of the body

Abstract

Written as an essay, this text puts into perspective a problem that could be summarized in the following sentence: The universal body culture that reproduce the trend magazines. In this sense, the text will look to table statements about the body that spread trend magazines, and cultural model that attempt to generate through practices to adopt new styles and lifestyles. These modes bodily point directly over the body to the point of forming such universal models of being. Here the contributions of the thinkers of the Frankfurt School will be key to retrace the path to the objective.

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